The Alan Cheuse International Writers Center · Slum2School Africa
The Challenge
Public-facing campaigns increasingly compete in spaces where static announcements disappear quickly. Whether promoting a literary residency or communicating an educational fundraising mission, the challenge was the same: institutional information needed to become visually immediate, emotionally engaging, and easy to circulate online.
The Strategy
Visual media was used not as decoration, but as the entry point into the message itself. This meant pairing campaign objectives with short-form video, promotional graphics, event flyers, quote cards, beneficiary narratives, and platform-conscious design that could stop attention long enough for audiences to connect.
Execution
Across both organizations, Klara produced a range of multimedia assets including event promotion videos, digital flyers, speaker graphics, documentary-style beneficiary stories, fundraising visuals, and social media marketing materials using Canva, CapCut, and Adobe Premiere Pro. The work supported literary event publicity, donor communication, volunteer recruitment, and online awareness campaigns.
Results
Created high-volume visual communications across multiple annual public campaigns, contributing both to stronger literary event visibility and to a 150% increase in social audience growth during mission-driven nonprofit outreach.
